Creative

How I Built 6 Income Streams That Make $80,000+ Per Month

What’s up everyone? Welcome back to my channel, the best place for new coaches, content creators and entrepreneurs. In today’s video, I want to talk about income, specifically the different income streams that exist in my business and check my plate kind of in my personal life that I make on line. Now, this video was heavily inspired by Pinterest over the weekend. I posted it on my Instagram right here. I was creating a vision board for my life and obviously when you create a vision board, you’ll find yourself on Pinterest. And so when I was browsing through Pinterest, I saw two graphics that really caught my eye. The first one is this graphic right here and it basically outlines the eight different income streams that exist. Now, if you’re not familiar with the eight different income streams, let’s just take a moment, pull it up together and go over it because I think it’s really, really interesting and it’s super enlightening to just expand your knowledge on the different types of income streams that exist in the world.

 

So the first one is earned income. This is income that we are all really familiar with. It’s the income that you have to work for so you have to actually earn it to make it. The second one is profit income at profit. Income is when you buy and sell things and then that profit that you make from it, that’s the income that you received there. So if I buy the shirt for 20 bucks and then I sell it tomorrow for 40 bucks, then I’ve profited 20 bucks interest income. This is the type of income that a lot of banks make. So if you lend money out and then you charge interest on that, that is income that you make. From that there is residual income. This is the income where you continue to get paid even after the work is done. So you do something once and then you get paid for it time and time after. Again, dividend income and this is the income that you make when you invest in stocks and you get paid dividends from that. Rental income.

 

This is income that we’re all also really familiar with. It’s when you buy property, you rent it out and the income that you make from renting out that property, that is your income there, there is capital gains. This is what an asset that you bought increases in value. So let’s say you buy a house for $1 million today and then tomorrow it’s $2 million. That is capital gain. Another one that I’m not sure if it actually is capital gain, cause I’m not sure if these are assets, but let’s say you buy a Birkin bag for a $10,000 today and tomorrow it’s $20,000 that’s also capital gain potentially. And then finally there’s royalty income. So a lot of singer songwriters make royalties.

 

So this is when you sell your content, you sell your ideas, and then you make a kickback from that. And so when I was going through this list of eight income streams, it really got me thinking of how many income streams that I have. Not only this, I also saw this graphic right here and this graphic basically says that the average millionaire has seven income streams. And so I was like, huh, I wonder how many I have. And so I started counting and I started to actually look into the numbers and as I was looking into the numbers, I was pretty impressed by some of the information that I found and I also didn’t realize that I actually technically have six different types of income streams that I make online. And so that’s why I wanted to create this video because I thought it was really informative and obviously this video is not meant for me to give you guys financial advice, but it is meant to be somewhat educational in a sense where each income stream that I mentioned that I have, I’m going to try my best to kind of give you guys a quick tip for each one so that you’re getting value out of it and you have action steps to take.

 

But also I hope that this video serves as inspiration of what is possible because I see a lot of people stopping themselves from starting that YouTube channel from starting that podcast show, from putting themselves out there, from building a personal brand. And it really, really stinks to see that because for me, before I started this YouTube channel, I started with two income streams, earned income and dividend income. So earn income, whether it was me working at my corporate job or me working as a coffee barista, I had to work really hard to make money. The second income stream that I had was dividend income. So at the time, and I still have this income stream, I would invest in stocks, whether that was cryptocurrencies or index funds or stock picking, you know, I would make money off of that. And so at the time I had two different types of income streams. But fast forward a year and a half later, almost two years later, since starting my channel, I started this channel, July, 2018 I now have six different types of income streams. And a lot of this is really thanks to me being on YouTube.

A lot of it is thanks to me building and taking time to create this personal brand that I have online and building an audience that I have online. And so I really hope that when you watch this video, it really shows you what is possible and all the opportunities and possibilities that exist that you can unlock so long as you decide and you take that first step and that first leap of faith to create what you want to create online. There are so many awesome things that can happen as a ripple effect of you starting that channel, starting that podcast episode, starting that Instagram accounts, and so I really hope that this video serves as inspiration for that. Now, if you are interested in learning about the different income streams that I have, the money that I make for each one, and also some actionable tips for you for each income stream, then this video is going to be perfect for you, but before we begin, it’s something that we do on this channel is that we love to show appreciation to our community.

So let’s get into those shout outs first. Before we dive into this week’s awesome video, we want to shout out the comment and YouTube channel of the week. Thank you so much. Relieving these kinds of messages onto last week’s video. Not only this, we also want to shout out the Instagram story and profile of the week as well. Thank you again for shouting out our videos. Now if you’re watching this and you’re wondering how can I get featured in the next video, it’s very simple. Number one, you could either leave a comment below on this video or you can take a picture of this video and share it with your audience on Instagram. Just don’t forget to tag me now with that or the way. Let’s just dive right into this week’s video. All right, so let’s dive into the first income stream that I have for you and it’s first for a reason because this income stream represents 80 if anything, 90% of my monthly income and that is selling digital courses.

Now, what this basically means is that I have packaged my knowledge on a particular subject, and in my case, my subject is all about helping new coaches create really great coaching programs, teach them how to sell, and teach them how to use Instagram so that they can turn their followers into clients. So what I’ve done is I’ve packaged all my knowledge surrounding this topic, and I’ve turned it into a digital course that can be assessable to anyone who has an internet connection. And by doing this, it has allowed me to create passive income streams for myself. Because when you create digital products, an awesome, awesome thing is that you only really need to do it once unless you’re updating the course. But to keep things simple, you really only have to do it once. And what I mean by this is that you’ll film the videos, filmed the tutorials, create the worksheets, do whatever you need to do to make it a really awesome experience for your clients or your students. But the beauty of it is you only really need to have to do it once. And once you’ve created this product online, you’re then able to sell it over and over again to multiple people. What I also love about creating online courses is that unlike creating a physical product, so a physical product like let’s say this mug that I have over here, unlike creating a product like this, your overhead to create a digital product is really, really low. And to give you an idea of some things that you might have to pay for to get started is a membership platform. Whether that’s Kajabi, Thinkific or teachable, this is the platform where you’re going to host the course.

Now obviously depending on how extreme you want to take your course, you can invest in equipment like a better microphone or a better webcam to create a really high quality experience. But a lot of that isn’t 100% necessary. So keep in mind that the fees and the cost to creating an online program is virtually pretty low. And in fact, even if you don’t choose a platform like Kajabi, Thinkific or teachable, there are a lot of free platforms that will also allow you to host courses as well. And so unlike this product right here with a physical product as an entrepreneur who sells physical products, you’re going to need to pay for inventory costs, shipping costs, manufacturing costs for every unit that you need to produce, and that creates a lot of overhead. And therefore for an eCommerce business, let’s say that sells physical products, you’re going to have a lot less of a profit margin versus a digital product like courses or eBooks or anything like that. Your profit margins are going to be very high. And to give you an idea, last year in 2019 my profit margins in my business was about 60% and that is really big.

That includes all the people that I hire, the platforms that I invest in in order to keep my business running. But my profit margins were about 60% versus an eCommerce company. Their profit margins might be 20% 30% 40% maybe if they have really great profit margins. And that’s the nature of the two different business models. And so when you have a digital course business or you create digital products, keep in mind that the startup fee is actually quite low. Now at this point in the video, you might be thinking to yourself, Oh, easy for Vanessa to say she is good at social media and she’s in business and there’s so many courses about business. But I want to tell you right now, there are so many different courses that exist on the internet. There are courses about manifestation of courses that teach you how to use a journal, courses about parenting courses, about how to walk your dog properly. There are so many different courses that exist and as a matter of fact, e-learning is an industry that is booming right now and by 2025 it is expected to hit $325 billion. And so this is a really great opportunity to tap into, especially if you already have something that you’re really good at and that you’re willing to teach others to be good at as well. More and more as time goes on, e-learning is going to be massive. A lot of people prefer to learn online. And even for you watching this video or watching any of my videos on YouTube, you’re already choosing to learn online. And so again, if you are good at something, whether that is being a great mom, being a great calligrapher, being a great dog Walker, being a great stylist, you have the opportunity right at your fingertips to create a digital course that you can sell to your audience or to whoever sees value in your product. Now this has to be said because I think that creating a digital course product is great, but it is easier said than done. And I personally believe there are three things that would make it a little bit more successful and scalable if you decide to go this route. And I talk a lot more in this in this 30 minute episode that I have here on my podcast, turn your followers into clients where I legit literally break down the differences between six figure courses and courses that makes $0 million. So make sure you check out this podcast episode. If you are interested in doing digital course products for your business or for your personal brand now anyways. The three things that I believe would make a digital course product successful. Number one is you need to make sure you have a repeatable process that is designed to get results. So what this means is that this is a process that you don’t have to customize for every person that goes through your program. It’s a process that whoever goes through it is going to get results if they put in the work and if they follow what you teach to the tee because that’s also another topic that we can dive into. But basically a course doesn’t work unless you actually do the work, right? But anyways, you need to have a repeatable process that is designed to get someone results. The second thing is you need to be very clear about who your course is for and that it’s down. This is really important and it links back to the first tip that I just gave. In order for a process to have a high success rate of getting people results, you need to be super specific on who is the right fit for your course. So let’s say for my digital course product, the boss’ Graham Academy, it’s designed for new coaches who don’t have pay clients yet to get their first few paid clients. If I had told people that this course is for anyone and everyone, then my process that I have in my course wouldn’t work for everyone. That goes through, and that’s why it’s really important that you are super specific about who your course is for. Let’s say you’re creating a course about dog-walking. It’s not going to work for someone who has a cat or who has a hamster. And so you need to make it crystal clear in your marketing and in your positioning that it is only for a specific type of person who has a dog. So be very, very clear on that. And then the third thing that I believe will make a digital course product business scale a lot faster and get passive income a lot faster is traffic and visibility. You can absolutely sell digital courses with a very, very small audience and be successful at it. I know tons of people who have, but keep in mind that the lower priced your product is. So let’s say it’s a $10 course. Imagine how many students you would need to enroll every single month in order to make a 10 K a month or have a six figure business. You would need a lot. And so the more expensive your course is, the less traffic you might need in order to hit your income goals. But the cheaper your courses or the lower price ticket your course is, you’re going to need a lot more traffic. So these are the three things that you definitely want to keep in mind up. But when you have these three things put together, digital course products are a really great way to create passive income for yourself. And it really ranges from month to month. So let me give you an example of what we make in our business through selling digital courses. There are some months where we have six figure months. There are other months where me make $50,000 and other months where we make a little bit more. It really ranges from month to month, but the beauty of it is is that I have already put all of my work into this one product and it’s selling on autopilot as new students are enrolling into our program. Now, obviously the numbers that I just shared with you are my numbers very unique to my business and the way that I’ve set things up. But for you, it could be something completely different. There are other course creators who are making way more than me, or there are some people who do it as a side hustle and get an extra $500 $2,000 $10,000 you know, $500 a month from selling digital products. Now, at this point, you might also be thinking to yourself, okay, Vanessa just broke down the three things that she believes makes a course successful. I don’t have any of these three things. I don’t have a repeatable process. I’m not sure if I can get people results. I don’t know what the niche would even be. And I also not at a place where I even have an audience to sell to. So what do I do? While this leads me to the second income stream that I have that I think is really, really achievable, even if you have a small audience and even if you aren’t sure whether or not your process can get people results. And that is one on one coaching or consulting. And here’s the fun fact. Before I became a course creator, before I packaged everything that I knew into boss Graham Academy, which is the program that I offered today, I used to do one on one coaching slash, consulting. And this is perfect for those of you who may be, aren’t clear whether or not what you teach or what you coach on or what you offer can really work. So instead of selling a course that is one to many people, you instead work one to one with another person. And that way you’re able to customize. You’re able to truly talk to that person one-on-one, understand what their needs are, get feedback, and also gets the level where you could potentially charge high ticket. Because remember, courses are generally a little bit less expensive versus one-on-one work when you actually are dedicating a lot of time to build a program for someone, a lot of time to actually hold someone’s hand, coach them, consult them, whatever it is. You can command higher prices and that’s going to be a really great cash injection that you get into your business while also validating your process and making sure that is repeatable for multiple people before you package it into a course. Working with private clients at the one on one level is also great because you get the flexibility of working with a variety of people so that you can really fine tune your niche and figure out what exactly is your zone of genius. Who exactly is your ideal client? And in fact, my program boss Graham Academy helps a lot of new coaches do this. And a lot of my students actually one day want to be course creators, which is awesome. But first they need to have an offer first. They need to know their niche, they need to know exactly what they can offer and learn how to sell that offer. And so even in my program with our students who are working with one on one clients right now, we’ve had students make four figure months on top of working their corporate jobs. This is amazing. And even when I started working at the one on one level, I used to work for free to test out what I could do, what I couldn’t do, whether I could get people results. And then eventually I started charging, I started charging $500 then $1,500 then $2,000 then three thousand four thousand five thousand to the point where month to month I was making $10,000 a month from working with people one on one. And then once I realized, Whoa, this is my zone of genius, I’m good at what I do. I can get people results at the one on one level. It’s now time to create a course. And then I packaged everything that I was teaching plus everything new that I’ve learned into a course. And now today I have the boss’ Graham Academy. So as you can see, even if you’re someone who wants to create a course one day, you can absolutely do that. But first, validate your course idea, validate whether or not you can get people results at the one on one level first. And if you want to learn more about that, then definitely check out my free master class that I have. It’s going to be linked in the comment section below. And in that masterclass I will actually show you a more steps as to how you can monetize and turn your followers into clients through selling one-on-one services that can be eventually turned into digital course products. And one last thing that I want to mention because we’re talking about multiple income streams here. You can be a course creator and charge one-on-one services on the side. So for me, if I wanted to, I could announce to YouTube and I could announce on my Instagram and say, Hey everyone, I’m opening up five spots for private coaching or private consulting and boom, I would be able to make income that way on top of having a course that I sell on the side so you could have both and increase the different streams of income that you have. So again, to give you an idea of the money that I make through this income stream, last year we made $30,000 off of just one on one coaching services and then eventually transitioned to passive income products such as digital courses, which again, like I mentioned earlier on in this video represents about 80 to 90% of my monthly income and is where all my energy is dedicated to. Now moving onto the third income stream that I have, and this is an obvious one, and that is YouTube ad sense revenue. So by posting content online and being monetized on YouTube every month, I get money from it. Now, obviously you would need to make sure that you have your 1000 subscribers and your 1000 hours of watch time in order to get monetized. But the moment that you hit that Mark, you’re then able to make money passively through the ad sense revenue that you get paid from by YouTube. And to give you an idea of how much money we make on YouTube, every month we make about three to $4,000. And last year in 2019 we made a total of $37,000 just from posting content on YouTube and just from AdSense revenue alone, which is a completely passive income stream for my business and for myself. And an awesome thing about YouTube is that once you post a video one time and you are monetized, that video time and time again will make you money. So for example, this video right here is a really popular one. It’s the one that went viral and even to this day it is still generating income for me. Now obviously with all of these things that I mentioning in this video, you still need to put in the work. And definitely being a YouTuber is not the easiest thing in the world. However, it is really fulfilling. And also what I find is that creators and influencers are on the rise. People don’t want to consume content that is super commercialized and super polished. They prefer to consume content from people who remind them of themselves. And that’s why YouTube is such a successful platform. And as much as so many people hate on YouTube and how YouTube doesn’t pay its creators well. Well, to be honest, Instagram isn’t really paying any creators. Facebook isn’t really paying any creators. So YouTube really is an awesome platform if you want to create content and also get paid for it. Now obviously everyone’s results on YouTube is going to be different. My pay on YouTube based on my AdSense revenue is going to be different from another YouTuber who maybe has more subscribers than me is in a different niche or has more views or what not. It’s just going to be different. So just keep that in mind as well. But what I also want to mention, and this is a hot tip cause remember in the beginning of this video I mentioned that I would make sure that every income stream that I mentioned, I’m going to give a hot tip on for YouTube. If you are considering starting a channel, something that you need to know is that for every niche you get paid differently. And what I mean by this is yes, you could have a lot of subscribers. Yes, you could have a lot of views. But what it really comes down to is the niche that you’re in. And that’s what’s really gonna determine what your cost per thousand is. So CPM is a metric that we track here on YouTube. And basically this is the amount of money that an advertiser is willing to pay you for every 1000 views that you produced. So for example, my channel, I could have a $10 CPM, so $10 for every 1000 views that I generate versus another channel who might have a different CPM that is potentially $50 or $100 which is massive. Or maybe compared to another channel, their CPM might be $5 or $2. So depending on the niche you’re going to get paid differently. And this is the tip that I have for you, especially if you are considering to be on YouTube and you are using YouTube strategically because you want to make extra income. I’m going to share with you some niches that are generally going to have higher CPMs. And the reason why these niches and these industries have higher CPM is because the advertisers in these industries have a bigger budget and are more willing to spend money on these industries alone. So for example, real estate, finance, social media, anything tech related, beauty, gaming, these are all massive industries where there’s a lot of lucrative opportunities for advertisers to spend money on. And therefore your CPM, your cost per thousand is going to be a lot higher than other niches. So if you are considering just start a YouTube channel for strategic reasons because you want to make some passive income with AdSense, then really keep that in mind for your channel niche. Now here are some industries that don’t make as high of a CPM and that is anything related to pranks because there’s not many advertisers that want to put their ads on prank videos, anything controversial or taboo. So these types of niches you might want to reconsider, especially if your sole goal is to make money through ad sense revving. Now obviously if it’s your passion to have a comedy account and you want to do pranks on, people do that, but it is shown that educational content is a lot more profitable than entertaining content. So again, if you’re considering to be a YouTuber and you want to make money through AdSense, just keep that in mind. Now before I dive into the next income stream that I have, I do want to make sure that nobody is discouraged from starting a YouTube channel because of what I just said. I want to make sure that even if you are planning to start a channel that is more for entertainment purposes and it’s for you know, putting pranks, doing you know, taboo jokes or doing anything related to politics that might be a little bit controversial. You absolutely can. And in the next few income streams that I’m going to share, it’s also going to be related to you starting a YouTube channel or any social media platform that generates you traffic and how you can monetize aside from ad sense revenue, right? So the next income stream off of that point is affiliate links. Affiliate links is a really great way to make passive income is specially if you have an audience and if you have the traffic for it. And what affiliate links basically are, is if you really enjoy using a product or a service or a piece of software, get a code for it or get a link to it and refer it and share it with your audience or anyone for that matter. And if that person clicks on the link and they make a purchase, then you’re going to get commission from that. So that is what affiliate marketing basically is. And for me, I have links everywhere. I have links in my YouTube description, I have links on my website, I have affiliate links when I promote a product on my Instagram and I just so happen to have a link. And for us how much money we make off of affiliates really varies month to month. But on average we make about two to $4,000 passively every month just through affiliates alone. And in fact, in February, I believe we had one of our bigger months when it comes to affiliate marketing. We made $7,000 passively just from affiliates in February. And this is insane. And this is all for me just simply talking about products that I already enjoy using, recommending software to people and working with brands that I really, really believe in and giving a code to someone if they want to join too. No pressure intended. And so this is a really awesome way for many of you guys if you guys do have social media platforms to capitalize on and to just make extra income off of promoting things that you already enjoy using. Anyways. Now here is my hot tip when it comes to affiliates and this is something that I’ve learned through the year and a half that I have been an affiliate for Amazon or for software products or for other companies and all these different things. And what I’ve learned is when you are starting out, even if you aren’t interested in affiliate marketing yet, let’s say you are just starting your business or what not really be strategic with the platforms and the services that you use. And what I mean by this is if I were to go back in time, I really wish that I considered a company’s affiliate program as one of my decision drivers of whether or not I want to use their product or not. So for example, let’s say email marketing software. This is just a random example, you know, instead of just buying or investing or paying for an email marketing software every single month and only looking at the features, I wish that I took that extra step to understand what is their affiliate program, what is the payout for that affiliate program in order to determine my decision of whether or not I want to use that service or product or software. The reason why I’m mentioning this as a tip is because oftentimes we don’t know whether or not we’ll be in affiliate one day. You might be using a software like convert kit or active campaign or drip or MailChimp and you might really love it for your business and you might really want to recommend it to other people. But if they don’t have an affiliate program that kind of stinks or if they do have an affiliate program but their payout is negligible or maybe they don’t have a good payout for their influencers, then that also stinks. And so I would have really wish that I considered the affiliate side of things as I was choosing which products and services to use for my own business. Now that’s tip number one. Another tip when it comes to affiliate marketing is track it. Okay, so for a very long time I was just promoting things left, right? Fun at front and center. You know, I was just doing affiliate links for things, not really thinking too much of it because I didn’t really think that I would make that much money off of affiliates. And it wasn’t until a couple months ago when I told my team, Hey, I’m actually wanting to track this now. Like, let’s actually compile all the money that we’ve made from affiliates, put it in a spreadsheet for us to understand which affiliates are the best performing for us and based on what is best performing, what is actually making us the most income, we will make more of an effort to push that to our audience. Why? Because our audience is clearly enjoying these services a lot more than these other ones. And that way I’m able to actually focus my efforts in the products and services that benefit both me and my audience as well. It doesn’t make sense to continue promoting something that nobody is interested in, right? And that’s why it’s so important if you are thinking of being an affiliate for any product or service that you’re actually tracking the performance of these affiliates so that you can really be strategic with where you put your efforts towards. Now with these two hot tips that I’m sharing with you, it’s going to help you increase your payouts a lot more. And it’s also going to make sure that you are a lot more confident and a lot more willing to promote these products. So remember the first tip that I mentioned is to make sure that when you’re starting out and you’re choosing products and services that you consider their affiliate program because in order for you to be in integrity as an influencer, as an entrepreneur, as a content creator, you want to be promoting products that you love, that you use yourself and that you can speak to. But if that program or that service isn’t necessarily compensating you for talking so highly about them, then there’s a little bit of a disconnect and you’re not going to be as excited to talk about something that you already enjoy using. So that is why I mentioned tip number one. If you want to be in a business of integrity and promote products that you really love, then reverse engineer the process and make sure that the products that you are using in your business right now, that they already have really great affiliate programs so that you’ll be more than happy to continue using that service and get paid to recommend it at the same time. The second thing about tracking your data. This is also really important because you as the influencer, as the content creator, as the entrepreneur, you are going to personally feel a lot more invested and a lot more excited to talk about someone else’s products or services or software knowing that your audience loves it as well. And again, you get compensated as the reward of recommending these amazing programs, softwares, products, and services to your audience. So just want to mention why I mentioned those two hot tips for you because I think that a lot of people, they don’t spend enough time tracking things and they don’t think about affiliate marketing as strategically as they should be in order to increase their confidence in the product and increase their payout potential that you can have from recommending products that you already love. Now moving onto the fifth income stream that I make online, and that is brand deals. This is different from affiliate links, so affiliate links is me linking something and then making a commission off of that lick. Whereas brand deals is when a brand will pay me a lump sum in order to talk about their products in a video or in an Instagram story. Now for me in my business, I don’t make a lot of money through brand deals to be honest. And that’s because I don’t really need to do brand deals in order to make a living for myself. And I also find that a lot of brands that reach out to me, I have never used their products before and very similar to what I said earlier on is that you want to run a business of integrity and you don’t want to promote products that you don’t use yourself. Or at least that’s my philosophy. So I actually turned down a lot of brand deals and that’s allowed me to really build a very strong trust between you guys. If you know that I’m promoting a brand, then you know that it’s something that I actually use because I’m not that type of person that is always going to rely on brand deals in order to put a roof over my head and food in my belly. And so for me, it’s not consistent income when we have brand deals, but when we do have brand deals, we make about two to $3,000 every single time depending on the package. Now again, here’s my hot tip for you. When it comes to brand deals, you want to make sure that you are very data-driven. When you approach brands or when brands approach you. So for example, I’m going to give you a quick ScreenFlow of what my media kit looks like. It’s very data driven. I tell brands what is the percentage of females and males in my audience? What do they like doing? What are their interests? How many of them are from the U S how many of them are from Canada? All of these important stats for these companies to determine whether or not they want to invest in me as an influencer because again, they don’t really care about me. They care about the audience that I bring. And so the more data that I can give them about my audience, the better. Not only this, I also give them a lot of data on my channel performance, my Instagram performance and everything like that. A lot of brands and companies want to make sure that they’re going to get a good return on investment and they also want to make sure they’re not investing in influencers that have bought their subscribers or bought their followers. And so for me, I always include my social blade stats, I include my watch time, I include my impressions and my reach, all the different types of data points that a brand would care about in order for them to forecast the ROI. Not only this, I also share with them other leverage that I have. So I’m not just only sharing my YouTube channel, but I’m also sharing the fact that I have an email list of 60,000 people. These are my open rates. I have a Facebook group, I have an Instagram, I have a podcast in order for me to create that mass leverage to show to the brand. And another hot tip that I have for you is that brands, again, like I mentioned, want to make sure that there is an ROI. So any time that you can include data that shows past performance, it’s going to be really, really great. So for example, for me, in order for a brand to really understand what I can bring to the table, I’ll maybe show them screenshots of my performance with my other affiliates and I’ll say, Hey, you know, this is my average click through rate with my Amazon affiliates. This is how much money and income that I’ve produced for Amazon based off of the affiliate links that I share with my audience. This is another example of me working with a brand and how much revenue we generated or how many clicks we generated. And that’s going to allow that brand who’s considering me as an influencer that they want to work with. It’s going to really help them make that judgment call of whether or not I am worth the investment. So that is a hot tip that I have for you when it comes to dealing with brands. Now comment below. If you want a specific video on how I create a media kit, this is something that has been on my mind as a content idea for a while. I’m just not sure if you guys are interested. So make sure you comment below if you are interested in me doing that video, all about how to create a media kit like this one now onto the last income stream that I have and that is stocks. So actually the moment that I’m filming this video, we are in the midst of the pandemic and not only this, since starting my business, I have completely neglected my stock portfolio. And so when I actually logged in to check, I actually forgot the password and my username. But when I logged into check I realized that I’m actually losing money off of my portfolio. So I have lost $2,000 off of it. Here’s a screenshot to prove it. And so with stocks it is, you know something that goes up and down and you never know how the market is going to react. So right now the market is down, which by the way is a good thing because that means that a lot of stocks are on discount and it’s the perfect time to invest in stocks right now as we speak, especially since a lot of the prices have really, really gone down. So if you are interested in investing now is really the perfect time because literally every company is on a discount. But anyways, I started investing in index funds and I started doing a little bit of stock picking. I don’t do too much of it. And there was a time where I also invested in cryptocurrencies. I lost a lot of money in cryptocurrencies, but there was a time where I was investing a lot in this area and this is another income stream that I have even though right now it’s not making me any money. Um, but this is something to consider for you, especially during this time when the market is down. So remember the rule of thumb is you want to buy low, so you want to buy stocks and buy index funds and buy whatever when the prices are low. And then you want to sell high, meaning that when the prices go up, you want to sell that stock so that you can make a return on it. Now as I mentioned, the first two things that I got started with were index funds and what index funds are is that instead of buying specific company, so for example, you buy a couple of stocks in Apple and you buy a couple stocks and Tesla, when you invest in index funds, you are essentially investing in an entire index. So let’s say instead of investing in specific companies, I’m now investing in the entire S and P 500 which means that I have now bought a little bit of every single company that is within the top 500 companies in the U S and within the S and P 500 index. That is an index fund. So if the S and P 500 goes up, my portfolio will go up as well. If the S and P 500 is down like it is right now, then my portfolio will go down as well. And this is how you can really diversify your risk a little bit more. Now obviously with stock picking, and that means you only buy an Apple or you specifically only buy in Tesla, or you specifically buy an Amazon and you create your own little portfolio of different stocks that you’ve bought in multiple companies, you have a potential of higher return. So if only those companies thrive in all the other companies fail, then you’re gonna make a huge return out of it. But it’s a lot riskier. So if those companies fail, then you’ll also fail as well. And so that’s the difference between stock-picking, which is a little bit more riskier versus investing in something safer such as index funds. For me, I rationalized it as, okay, well I personally think that the S and P 500 from a longterm perspective, it’s always going to go up. I believe that the market will always go up. You know, obviously there’s going to be months or years where it goes down, but as a whole, within maybe a 20 to 50 year span, I believe the trend is that it’s going to go up. And so that’s why I personally decided to invest in index funds first. Now obviously there are some companies that I invest in that is just very specific. For example, weed stocks or other different types of industries, but I personally believe that if you are getting started with investing, especially DIY investing, meaning that you are investing yourself and you’re not necessarily relying on a fund manager to help you do it, then I personally believe that investing in something like index funds is a really great way to start. Now obviously I am Canadian so I am not comfortable with sharing resources that would help Americans, but if you are in Canada or maybe you’re just interested to learn where I learned a lot of my stuff from there is an awesome resource called the Canadian couch potato that really talks about index investing. It gives you model portfolios that you can replicate and it really helps break down a lot of these complex terms into digestible and understandable English. And this is what I started off with when I was in university and to this day I still have my portfolio even though I don’t really touch it. And I actually think as a matter of fact that I probably should look at it more and invest in it more. But I think that this is a really great way for you to create passive income for yourself in the long term. Now again, by no means am I a fund manager. I am not a financial expert. I really barely know what I’m doing. But uh, at least you have a starting place to understand the different things that are available to you in order to make more income by leveraging your online presence or just by taking action alone. For a lot of these things, especially let’s say investing in stocks, it might take a little bit of research, but it’s very, very easy to get into. If I can figure it out, you can figure it out. So definitely put that ownership and self responsibility onto yourself to learn about income, how you can diversify, how you can increase your income streams because it’s really nice to not only rely on one income stream in order to put a roof over your head or to put food in your belly. But anyways, guys, I hope that you enjoy today’s video. I hope that you found it informative and I hope that you learned something new and at least one of these income streams that I have presented. Now if you more videos from me, typically I post videos about marketing, social media, entrepreneurship and online coaching. Definitely make sure you check out these two videos I have here as well. We also, if you forgot that I mentioned it in the earlier stages of this video, we also have a new podcast. It’s called the turn your followers into clients podcast. If you want way more longer form business advice, this is definitely the podcast that you want to listen to. Anyways guys, I appreciate you. I hope you guys have a great day, a great week, and a great life, and I will see you in the next video. Bye guys.

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